As with any new business, getting clients as a life coach can be a struggle if you’re just starting out. Once you’ve completed a life coach certification program and completed any legal work to start your business, your next step is to bring clients to your door.
The best way to get clients initially is to offer sample sessions. Sample sessions are great in many ways. Not only do they allow prospective clients to experience what it is like to work with you, but they can also show the benefits you bring to them. It is much easier to obtain your first client by demonstrating how you can help them achieve the changes they want to see, rather than simply telling them.
The second step to building a clientele is to continually provide value to your clients. Growing a steady business is not about having a huge advertising budget, a massive social media presence, or an expensive website. Client referrals are the best way to bring new people to your practice, and the best way to ensure that your client promotes your coaching skills is for your clients to experience the benefits of your coaching practice and share that with others. As long as you coach your clients in a professional co-creative manner, the value you bring to your clients will speak for your practice.
Obtaining clients is a two-part process. The best way to start generating interest is to put yourself out there and offer sample sessions. These sessions let your prospective clients experience what it’s like to have you work alongside them to achieve their goals. The second step is to ensure that you are providing value to your client’s life by helping them implement the changes they want to see. When you are professional and you establish a foundation of trust, your clients will help spread the word through their referrals and bring more clients to you.